Social Media Marketing

Facebook Organic Reach is Dying: How to Prepare

Facebook’s organic reach is basically on life-support. In short, get ready to visit the grave very soon. RIP, non-paid Facebook Page posts. Here’s the eye-opening state of things: In the last five years, organic reach on Facebook has fallen nearly 14 percent, as HubSpot estimates. That doesn’t seem like a big number, but that dive took us …

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How to Create an Extraordinary Social Media Strategy for 2018

Crafting an extraordinary social media strategy in 5 simple steps Step 1: Set social media goals that align with your overall company goals If we want our social media marketing efforts to have the biggest impact, it’s super important that they’re aligned with our overall company goals and values. If we’re all rowing in different directions, it’s really …

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5 Ingenious Ways to Boost Your Facebook Followers

Here’s the strange thing about Facebook: It’s still one of the most popular social networks, despite reports about an incremental decline from groups of users, like those aged 35-44. After all, it still has at least 1.86 billion active users monthly. Plus, it’s expected to grow by tens of millions of new users in the next four …

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7 Critical Social Media Questions that Businesses Need to Answer Now — Not Later

When social media first arrived on the business landscape more than two decades ago, it was widely viewed with a mixture of skepticism, indifference, or in some cases, outright hostility. According to some self-proclaimed business pundits and gurus, while it was conceivable that a small niche of B2C businesses might be able to leverage some …

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