How to Improve Your Website’s Domain Authority

DA or domain authority is a yardstick for measuring the metric of a website, invented by Moz. For the search engine optimizers, this is one of the most vital numbers. The higher the DA is, the better the chances of obtaining higher rank and increased search engine traffic. The million dollar question asked by the […]

DIY SEO: 8 Tips for Search Novices

“SEO is not about building links, it’s about building relationships to earn the links.” ― Nahid Hassan, CEO/SEO analyst/digital marketing strategist at Bizcope For those just entering the realm of SEO, it can be an overwhelming undertaking. It can be challenging to understand the basic tenants and concepts of the practices and with more than 200 […]

Your Website Looks Incomplete?

Websites are living communications channels that change and evolve along with the companies and organizations for which they serve as an online presence. But there’s a difference between websites that are in a perpetual state of change and sites that appear to be incomplete. In fact, your website should be in a perpetual state of […]

Mobile App Trends For 2017

SEO and Content Marketing in 2016: What Worked and What to Implement This Year

2016 marked the spot for changes in content marketing, and it brought some exciting revelations that some of us didn’t see coming. For starters, we all know that the competition has stepped up its game when it comes to effective marketing. Because of that, we have all had to step up our skills, consistently refine […]

What your website needs to attract customers

In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn how to attract customers for whom price is not a determining factor. In this edited excerpt, the author reveals what your website needs to […]

Where to Advertise your Business Online

Do you feel like you’re constantly wasting your marketing dollars? Join the club. Although print advertising, direct mail, tv and radio still have some relevance for some industries, for many, it’s a giant waste of time and money.  Consumer attention span is getting shorter, coupled with an ever increasing amount of advertising, you can see […]

The 4 Fundamental Steps of Conversion Optimisation

Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar company. It is very unusual to get an unannounced call from someone at his level, […]

What is Social Media? Are You Covered?

Social media is the group of online communications channels devoted to community-based input, interaction, content-sharing and collaboration. Here are some leading examples of social media: Facebook Twitter Google+ Wikipedia LinkedIn Reddit Pinterest Social media is growing as an essential part of life online as social sites, and applications multiply. Most conventional online media incorporates social […]

Google Analytics Definitions

This article attempts to clarify definitions for common terms used in Google Analytics. Hit With Google Analytics, a hit is ANY request sent to the GA data collection system. This includes pageviews, events, custom variables, measurement protocol uploads, etc. You can backup your Google Analytics data by keeping a copy of the hits sent to […]